The short version. Use of this site means you accept these terms. The free audit is genuinely free and comes with no obligation. Our paid services are month-to-month. The numbers on our site are estimates from published industry research, not promises about your business. If you hire us, you are responsible for having permission to contact the people on your customer list.
1. Acceptance
These Terms of Service are also our Terms & Conditions; the two names mean the same document. By using thesecondring.com, requesting a free audit, or purchasing our services, you agree to them and to our Privacy Policy and SMS & Messaging Policy. If you do not agree, do not use the site or our services.
If you sign a separate written services agreement with us, that agreement controls wherever it conflicts with these terms. These terms cover the website and set the baseline for everything else.
2. Who we are
The Second Ring LLC is a California limited liability company. We install and operate automated customer-communication systems — missed-call follow-up, lead response, review requests, lead follow-up, and customer reactivation — for local service businesses. We sell to businesses, not consumers.
3. The free leak audit
Our leak audit is a set of field tests run against the public-facing channels of your business — for example placing a call to your published number, submitting your public contact form, and reviewing your public listings — to measure how your business responds to an inbound customer.
- It is free and carries no obligation. You are never required to buy anything.
- We only test channels your business publishes for the public to use.
- Results reflect what happened during the specific tests we ran, at the times we ran them. A single test is a sample, not a full picture of your operation.
- We may reference anonymized, aggregated audit findings in our own marketing. We will not identify your business by name without your written permission.
4. Paid services
Our paid services are described on the site and confirmed in writing before any work starts. In broad terms:
- Reactivation campaign — a one-time campaign to your existing customer list.
- Core 5 retainer — ongoing installation and operation of five automations: missed-call text-back, speed-to-lead response, review requests, a lead follow-up engine, and periodic database reactivation. Reminders on appointments booked through the system are included as part of that build.
- Add-on services — offered at our discretion to existing retainer clients.
Exact scope, price, and start date are set out in your written order or services agreement.
5. Fees and billing
- Retainer fees are billed monthly in advance. One-time fees are billed as agreed in writing.
- Fees are quoted in US dollars and exclude any applicable taxes.
- Third-party pass-through costs — such as messaging and telephony usage charged by carriers or platforms — are your responsibility unless we agree otherwise in writing.
- Late or failed payments may result in the service being paused after reasonable notice.
- We may change pricing for future billing periods with at least 30 days' written notice.
6. Cancellation
Retainer services are month-to-month with no long-term contract and no cancellation penalty. Either of us may cancel at any time by written notice; cancellation takes effect at the end of the billing period you have already paid for, and you are not invoiced again. On cancellation:
- You keep your own accounts, phone numbers, and customer data.
- We return or delete the customer data you gave us, on request.
- Our workflow configurations, templates, and system designs remain ours (see section 10).
- The service keeps running to the end of the period you have paid for. We do not pro-rate a partial month, and there is no early-termination fee.
7. Your responsibilities
These matter, and they are the ones most likely to cause a real problem if ignored.
Consent for your customer list
If we send messages on your behalf, you represent and warrant that every person on the list you provide is a genuine past or current customer of your business, and that you have the consent legally required to contact them. You are the sender of those messages. You are responsible for compliance with the Telephone Consumer Protection Act, the CAN-SPAM Act, state messaging laws, and carrier rules as they apply to your list.
We will build opt-out handling into every workflow, test it, and refuse to launch a campaign to a list that has not passed our test procedure. We may decline or halt any campaign we believe raises a compliance risk. Those safeguards do not transfer responsibility for your list to us.
Everything else
- Give us accurate information and timely access to the accounts we need.
- Register and maintain your own messaging campaign registration with the carriers, with our assistance.
- Respond to leads the system delivers. We can put the conversation in front of you; we cannot do the job or close the sale.
- Keep your own licences, insurance, and business compliance current.
8. No guarantee of results
We do not guarantee any specific outcome — not a number of recovered calls, booked jobs, reviews, or dollars of revenue.
The statistics on our website are drawn from published third-party industry research and are cited as such. The calculator on our homepage produces an illustrative estimate based on figures you enter and on conservative published rates. It is a thinking tool, not a forecast, an appraisal, or a promise. Your results depend on your market, your list, your pricing, your staff, and how you respond to the leads the system surfaces.
9. Third-party platforms
Our services run on third-party platforms and carriers. Their availability, pricing, policies, and rules can change without notice, and outages or policy changes on their side can affect the service. We are not responsible for third-party failures, but we will work in good faith to restore or replace affected functionality.
10. Intellectual property
The automation systems, workflow designs, templates, message sequences, audit methodology, snapshots, and all related materials we use to deliver the service — together the Automation Engine — are our intellectual property or are licensed to us. Nothing in these terms transfers ownership of them to you.
While you are a paying client, you get a non-exclusive, non-transferable licence to use the systems we operate for you, for your own business. That licence ends when the engagement ends.
You keep ownership of your own brand, content, customer data, and accounts. You grant us permission to use them only as needed to deliver the service.
This website and its content are ours. Don't copy it.
11. Acceptable use of this site
Don't attempt to break, overload, scrape at scale, or gain unauthorized access to this site, and don't submit false information or someone else's contact details through our forms.
12. Limitation of liability
To the maximum extent permitted by law:
- The site and services are provided "as is" without warranties of any kind, express or implied.
- We are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, or lost business opportunity.
- Our total liability for any claim is limited to the amount you actually paid us in the three months before the event giving rise to the claim.
Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you. Nothing here limits liability that cannot lawfully be limited.
13. Indemnification
You agree to indemnify and hold harmless The Second Ring LLC and its members from claims, damages, penalties, and reasonable legal costs arising out of the contact list you provided, your representations about consent, your use of the service, or your breach of these terms.
14. Governing law
These terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules. Any dispute will be brought in the state or federal courts located in San Diego County, California, and both parties consent to that venue.
If any provision is found unenforceable, the rest stays in force.
15. Text messaging (SMS) terms
Who sends the messages, and what they are
The Second Ring LLC operates the text messaging program described here. If you give us permission, we send you the results of the free leak audit you requested, appointment scheduling and confirmations, customer service follow-up about your request, and — only if you separately agree to it — marketing messages about special offers, discounts, and service updates.
Marketing and non-marketing messages are separate permissions, collected as two separate checkboxes on our form. You may agree to one, both, or neither. Neither is a condition of requesting an audit, of buying anything, or of submitting the form. We send only what you agreed to receive.
How to cancel messages, and how to get help
You can cancel the SMS service at any time. Just text "STOP" to (619) 614-8611, the number our messages come from. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again. If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at hello@thesecondring.com.
We also honor any other reasonable expression of a wish to opt out, by any channel. You do not have to use a specific keyword.
Age requirement
Our text messaging program is intended for business owners and operators. You must be at least 18 years old to consent to receive text messages from us. By providing your mobile number and agreeing to receive messages, you confirm that you are 18 or older. We do not knowingly collect mobile numbers from, or send messages to, anyone under 18. If you believe someone under 18 has given us a mobile number, contact us at hello@thesecondring.com and we will remove it.
Carrier liability
Carriers are not liable for delayed or undelivered messages.
Message frequency and cost
As always, message and data rates may apply for any messages sent to you from us and to us from you. You will receive fewer than 10 messages per month. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.
Privacy
If you have any questions regarding privacy, please read our privacy policy: https://thesecondring.com/privacy.html
Operational detail about what we send, how consent is recorded, and how opt-outs are handled is in our SMS & Messaging Policy.
16. Changes
We may update these terms. The "last updated" date above will change. Material changes affecting active clients will be communicated directly and take effect at the start of the next billing period. Continuing to use the site or services after an update means you accept it.
17. Contact us
The Second Ring LLC
2108 N St Ste N
Sacramento, CA 95816
hello@thesecondring.com
Related: Privacy Policy · SMS & Messaging Policy